Personal space

Personal space

ARBS chair Professor Tony Arnel talks us through four consumer trends and what they mean for the future of the office.

If we expect personalisation when we purchase a pair of shoes and demand a seamless experience when ordering a pizza, why would we expect anything less from our office?  

The pandemic has changed consumer behaviour forever. McKinsey estimates that the Covid-19 crisis accelerated the uptake of e-commerce by three to four years. As people spend more time online, their expectations of the offline experience are changing too.  

Building owners looking for ways to lure people back to the office now understand analogue assets are not fit for purpose in a digital world. The HVAC&R industry is helping building owners to embrace technology at speed, and to create comfortable, personalised spaces. Here’s how. 

The end goal – where my building knows my preferences for everything from air temperature to coffee order – is still some years off 

Trend 1: Hyper-personalisation 

Just as consumer brands use artificial intelligence, predictive analytics and real-time customer data to share relevant products, services and content to each individual customer, so too hyper-personalisation is transforming how people interact with their workspaces.

The end goal – where my building knows my preferences for everything from air temperature to coffee order – is still some years off. But smart environmental monitoring systems, Internet of Things sensors and machine learning can already make air quality predictions in real time to improve the indoor environment quality of office buildings.

Trend 2: Immersion 

Consumer brands are now playing with technologies like virtual and augmented reality to give their customers immersive experiences. Customers can try everything from clothing to couches to cosmetics before they buy. This is not just about novelty – it also strengthens connections between brands and their customers. In the workplace, Zoom doom can be avoided with VR and AR meeting tools that deliver enriched meeting experiences. 

Zoom doom can be avoided with VR and AR meeting tools that deliver enriched meeting experiences

Trend 3: Disintermediation  

The direct-to-consumer trend means bypassing traditional intermediaries in the supply chain –retailers, wholesalers, distributors and advertisers – to connect directly with the end consumer. In the commercial office market, the secret to building-to-consumer connections is literally in the palm of our hands.  

Tenant apps are a convenient tool that give occupants the power to engage with their building with the click of a button, and also provide landlords with a direct route to their customers. 

Trend 4: Conscious consumption 

Consumers are sold on sustainability and are looking to reward consumer brands with their wallets. Sustainability is now in the top three purchasing criteria for AsiaPacific consumers behind health and quality according to large-scale research recently released by Bain and Company. For the commercial office market, stock-in-trade star ratings will no longer be enough to satisfy building occupants. Landlords make a swift transition towards net zero emissions and towards building practices that are better for the planet, and for people too. 

Professor Tony Arnel is chairman of the board of ARBS, which will be held in Melbourne from August 1618. ARBS 2022 has a focus on emerging trends and technologies.  

Like to know more?

To read the report from McKinsey and Co, scan the QR code.

qr code

 

 

To read the report from Bain and Company, scan the QR code.

qr code bain co

 

This article appears in ecolibrium’s August-September 2022 issue

Want to read more?
 

AIRAH MEMBERS

Click here to view our archive of issues and features.

NON-MEMBERS

Become an AIRAH member or subscribe to Ecolibrium.

Feasibility study of wastewater energy transfer for an existing campus building cluster

Feasibility study of wastewater energy transfer for an existing campus building cluster

The HVAC-related energy usage of a group of three existing buildings on a Canadian university campus (the “Cluster”) was simulated. Two scenarios were compared: (1) an ambient loop paired with conventional HVAC equipment (boiler plant and cooling tower), and (2) an ambient loop using wastewater energy transfer (“WET”). The study aimed to assess the feasibility of implementing WET as a heating and cooling method for cold-climate institutional buildings, as well as to measure the effects of WET implementation on energy usage, greenhouse gas emissions, and energy costs

Wooden Performance

Wooden Performance

One of three  similar facilities to be built in regional Victoria, the Ballarat GovHub is helping to revitalise the CBD of this regional centre and centralise government services in the area by accommodating up to 1,000 workers. Mass timber is at the heart of the...

Paradigm Shift

Paradigm Shift

Over the past decade the HVAC industry has experienced a maturity in fault- detection diagnostics. From a technical standpoint this has resulted in historical analytics, streaming analytics, forecasting, modelling, and a welter of other innovations changing the way to...

Planning for performance

Reducing emissions and cutting costs is the impetus for a new government initiative.The Australian federal government has commenced work to develop a National Energy Performance Strategy.  “For too long, Australia’s efforts at reducing emissions and cutting energy...

Peak Performance

Peak Performance

A Danish power plant that converts trash to energy just happens to also be a year-round ski slope. Welcome to CopenHill in Copenhagen, billed as the cleanest waste-to-energy power plant in the world. But it’s another aspect of the facility that has really captured...

The enthusiast

The enthusiast

Dr Stephen White, F.AIRAH, has been name the winner of the 2022 James Harrison Medal, AIRAH’s highest individual honour. Ecolibrium broke bread with him about the news.How does it feel to be recognised by winning AIRAH’s highest honour? I feel surprised, humbled,...

Reliable Controls advertisement

Advertisement